The partnership first took root following a meeting at a Greater Manchester Chamber of Commerce networking event two years ago. Since then, it has evolved into a relationship grounded in shared values — a commitment to sustainability, community, and doing things differently.
Gary Sams, Head of Business Ambassador & Sustainability Programme at Fusion for Business, said:
“It only took a 15-minute conversation with a few members of the FC United team to realise we were aligned — not just in our business goals, but in our approach to making a meaningful impact in the community. We believe in long-term partnerships built on trust and shared purpose. FC United is a club that truly cares about its people, and we’re proud to be on this journey with them.”
Fusion for Business has played a pivotal role behind the scenes at Broadhurst Park, particularly in managing and stabilising the club’s energy costs across gas, electricity, and water. Amid a volatile energy market, their expertise has helped reduce our annual utility bills by approximately 15%.
Frances Fielding, General Manager at FC United, said:
“We’re delighted to continue our partnership with Fusion for Business into the 2025/26 season. Their support has not only delivered tangible cost savings but also demonstrates a clear commitment to helping us improve our environmental impact. We look forward to deepening our collaboration as we continue working to lower our carbon footprint.”
But this partnership goes far beyond football or finances. Fusion for Business is equally committed to supporting our community. Through their Community Ambassador Programme, they’ll be involved in several of our key initiatives this season — including our Christmas Toy Appeal, Big Coat Day, and selected matchday sponsorships — helping us make a positive difference off the pitch as well as on it.
For more information about Fusion for Business, please contact Gary Sams on 01207 769203 or email gary.sams@fusionforbusiness.co.uk.
