Manchester backing Manchester
While one was born on the terraces and the other on the streets, both have been shaped by the same city and same belief that community comes first. It’s a partnership built not simply on football or fashion, but on authenticity, independence and proudly representing Manchester.
The landmark agreement, which runs for a minimum of three years, marks a significant milestone in the Club's history. It is the first sleeve sponsorship in FC United's 20-year history, following approval by the Club's co-owners at the 2025 Annual General Meeting as part of the "Grow the Pie" campaign to generate additional commercial revenue while remaining true to FC United's founding values.
More than a sponsorship
Street Cartel, part of Fairplay Brands, was founded by local entrepreneurs Cory Burke and Sam Hammon. Since launching just before the COVID-19 pandemic, the business has grown rapidly to become one of the UK's fastest-rising streetwear brands, with products now stocked in Foot Locker stores across the UK and Europe. Based at The Sharp Project, just a stone's throw from Broadhurst Park, Street Cartel shares FC United's Manchester roots and community-first ethos.
As part of the partnership, Street Cartel has worked closely with the Club on the design of the Men's First Team training wear for the new season. Moving away from the traditional black and red palette, the striking black and coral pink range reflects the brand's contemporary style while retaining key elements of the Club's identity.
The training shirts also feature subtle references to some of the defining moments in FC United's history, celebrating the Club's journey and achievements.
Supporters can purchase an exclusive camouflage pre-match warm-up shirt, incorporating iconic imagery from FC United's history. The limited-edition shirt is available now to purchase instore and online for £49.99 for Adult Shirts and £34.99 for Junior Shirts.
Due to production timescales, the Street Cartel sleeve logo will feature on the players' home, away and third shirts during the forthcoming season. From next season onwards, the sleeve branding will also appear on all retail replica shirts.
Cory Burke, Co-Founder of Street Cartel, said:
"Street Cartel has always been about representing Manchester in the right way. We’re proud of where we come from, and proud to support a club that has never compromised its principles. To become FC United’s first-ever sleeve kit sponsor is a huge moment for us, and we’re excited to be part of the club’s journey.”
Frances Fielding, General Manager of FC United of Manchester, said:
"We're incredibly proud to welcome Street Cartel to FC United. This partnership is about much more than sponsorship – it's about bringing together two ambitious, home-grown Manchester organisations from the terraces to the streets, that share a passion for community, creativity and doing things differently.”
Street Cartel will play an active role throughout the season, with supporters able to look forward to exclusive competitions, behind-the-scenes content, creative social media collaborations and exciting activations both online and at Broadhurst Park.
Everyone at FC United of Manchester extends a warm welcome to Street Cartel and looks forward to an exciting future together.
The Street Cartel logo will feature on the players home, away and third playing kits.
The new training kits feature the Street Cartel logo on the front of the shirt.
The logo also features on the front of the players travel kits.
The new match day warm up shirt is availble to purchase now instore and online.
